While event organisers are reportedly earning substantial amounts through these promotional activities, the BMC is not receiving the expected revenue. The role of the civic body and the police in taking action against illegal banners and posters has also come under scrutiny.
From Borivali to Mulund, unauthorised promotional material has become increasingly visible across several parts of Mumbai, including Kandivali, Chandivali and Ghatkopar. Banners and posters featuring political leaders, elected representatives and Dandiya event organisers have appeared along roads, at junctions, on electricity poles and at other public places.
The displays range from political festive greetings to advertisements by builders and companies, reflecting the growing competition for publicity during the festival. Public spaces are being used extensively for promotional activities, despite court directions aimed at curbing unauthorised banners and hoardings.
Apart from affecting the city’s appearance, such displays pose a potential risk in some locations by obstructing the visibility of traffic signs and creating difficulties for motorists. The widespread use of public spaces for promotional material has renewed concerns over compliance with regulations governing banners and hoardings.
The Bombay High Court has previously reprimanded the BMC and the police administration over the issue of illegal hoardings. In December 2024, the court expressed displeasure over the failure to take concrete steps to curb unauthorised hoardings despite its clear directions.
However, the proliferation of banners and posters across Mumbai’s roads and public spaces during Navratri indicates that the problem remains unresolved. Promotional displays put up by political parties, religious mandals, social organisations and commercial establishments continue to cover several neighbourhoods.
The situation raises questions about why effective action against unauthorised banners and posters has not been taken despite the court’s directions. With political, religious and commercial publicity competing for space during festivals, accountability on the part of the BMC and the police administration remains crucial to preventing violations and keeping public spaces free of illegal promotional material.
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